World of Rolex
Since 1927, when Mercedes Gleitze swam across the English Channel wearing an Oyster wristwatch, Rolex has been associated with the quest for excellence inherent in sport. Today, Rolex supports top sporting and cultural events all over the world. It is present at more than 150 events in golf, sailing, tennis, motor sport, the arts, and at equestrian tournaments. Given the longevity and strength of these relationships, in its sponsorships, Rolex is seen not merely as a sponsor... but also
as a partner. Excellence and individual achievement also underlie the company’s two philanthropic programmes, the Rolex Awards for Enterprise and the Rolex Mentor and Protégé Arts Initiative, which foster the human spirit
and champion human endeavour.