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New and genuine Rolex watches are exclusively sold by official Rolex retailers

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Oyster Perpetual

Datejust 31

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Datejust 31
Oyster, 31 mm, white gold

Femininity in all its diversity

The Lady-Datejust comes in a wealth of versions to perfectly reflect the different personalities of its wearers. The range of materials and colours of the Lady-Datejust is equalled only by the variety of bracelets and dials that add to its style.

18 ct gold

Model Features

By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 ct gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 ct gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with same painstaking attention to quality. Rolex's commitment to excellence begins at the source.

Pink Dial

Model Features

The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability. Characterised by hour markers fashioned from 18 ct gold to prevent tarnishing, every Rolex dial is designed and manufactured in-house, largely by hand to ensure perfection.

The President bracelet

Model Features

The design, development and production of Rolex bracelets and clasps, as well as the stringent tests they face, involve advanced high technology. And, as with all the components of the watch, aesthetic controls by the human eye guarantee impeccable beauty. The President bracelet, with its semi-circular three piece links, was created in 1956 for the launch of the Oyster Perpetual Day-Date. It represents the ultimate in refinement and comfort and is always made of carefully selected precious metals.

2235 Movement

Model Features

The Lady-Datejust is equipped with calibre 2235, a self-winding mechanical movement entirely developed and manufactured by Rolex. Like all Rolex Perpetual movements, the 2235 is a certified Swiss chronometer, a designation reserved for high-precision watches that have successfully passed the Swiss Official Chronometer Testing Institute (COSC) tests. Its architecture, in common with all Oyster watch movements, makes it singularly reliable.

The Cyclops Lens

Model Features

The Cyclops lens enhances the date aperture, magnifying the date display for easy reading. It is one of the most distinctive Rolex features, and one of the most recognisable.

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