The New Oyster Perpetual
The new Oyster Perpetual Day-Date collection in 18 ct yellow, white or Everose gold features luxurious colourful leather straps and matching dials.
A symbol of excellence and prestige, always exclusively in gold or in platinum, the Day-Date was the first chronometer wristwatch to indicate the date and the day of the week spelt out in full on the dial when it was launched in 1956. Its elegance is now expressed in a more informal manner.
Prestige and elegance
Cognac, cherry, chocolate, green and blue
The new colours of the dials and the matching straps vary
according to the gold of the watch case: green or cognac
for the 18 ct yellow gold versions; blue or cherry for 18 ct
white gold models; and chocolate, or a more classic rhodium
dial with a black strap, for cases in 18 ct Everose gold.
18 ct Gold
By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 ct gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 ct gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with same painstaking attention to quality. Rolex's commitment to excellence begins at the source.
Instantaneous day and date
Initially presented in 1956, the Day-Date was a world first. The first watch to indicate the day of the week spelt out in full. Worn by many world leaders, the Day-Date is available with a bespoke day display in a wide choice of languages.
A superlative chronometer
The Day-Date is equipped with calibre 3155, a self-winding mechanical movement entirely developed and manufactured by Rolex. It features
a day and date calendar disc mechanism. Like all Rolex Perpetual movements, the 3155 is a certified Swiss chronometer, a designation reserved for high-precision watches that have successfully passed the Swiss Official Chronometer Testing Institute (COSC) tests.
Its architecture, in common with all Oyster watch movements, makes it singularly reliable.
Certified Swiss Chronometer
The four simple words Superlative Chronometer Officially Certified on a Rolex watch dial mean that the very movement inside the timepiece has endured 15 days and nights of testing by COSC (Contrôle Officiel Suisse des Chronomètres – Swiss Official Chronometer Testing Institute), an independent not-for-profit association. To receive COSC certification as a Swiss chronometer, a watch must demonstrate extreme precision in a variety of positions and temperatures. Rolex is unique in the industry: this is the standard level of quality required of every Rolex wristwatch movement.
The new Day-Date
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