THE VIENNA PHILHARMONIC – NEW YEAR’S CONCERT
Rolex and the arts
For more than 70 years, the annual New Year’s Concert of the Vienna Philharmonic, performed on the morning of 1 January, has mesmerized audiences with its sheer beauty and brilliance. Today, this musical symbol of hope and renewal to begin the year is broadcast live from Vienna’s Musikverein to millions of people in over 80 countries. Since 2008 Rolex has been an exclusive partner of this prestigious orchestra, and since January 2009, the Exclusive Sponsor of the New Year’s Concert.