Watches are not all that are built with Rolex’s values, distilled from a century of investment in innovative thinking. Rolex’s ethos of excellence and achievement is also expressed through philanthropic programmes that support and recognize people who have extraordinary qualities. The Rolex Awards for Enterprise and the Rolex Arts Initiative foster innovation in science, exploration, conservation, education and the arts. Both advance the work of individuals who exemplify the vision, ingenuity and excellence that define the Rolex brand.