SPORTS
& CULTURE
Since 1927, when Mercedes Gleitze swam across the English Channel wearing an Oyster wristwatch, Rolex has been associated with the quest for excellence inherent in sport. Today, Rolex supports top sporting and cultural events all over the world. It is present at more than 150 events in golf, sailing, tennis, motor sport, the arts, and at equestrian tournaments. Given the longevity and strength of these relationships, Rolex is seen not merely as a sponsor... but also as a partner.
