THE ORIGINS
PROFESSIONAL WATCHES
In the early 1950s, thanks to the perfect mastery of chronometric precision and water resistance, Rolex developed professional watches that served as tools and whose functions went far beyond simply telling the time. These watches were intended for new professional activities, such as deep-sea diving, aviation, mountain climbing and scientific exploration. Launched in 1953, the Submariner was the first watch guaranteed waterproof to a depth of 100 metres (330 feet).
These watches generated lasting enthusiasm and became known as the watches of achievers. In 1953, equipped with an Oyster Perpetual, the expedition led by Sir John Hunt, Sir Edmund Hillary and Tenzing Norgay was the first to reach the summit of Everest.
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