THE ORIGINS
THE QUEST FOR
CHRONOMETRIC PRECISION
Rolex first concentrated on the quality of the movements. The relentless quest for chronometric precision rapidly led to success. In 1910, a Rolex watch became the first wristwatch in the world to receive a Swiss certificate of precision, granted by the Official Watch Rating Centre in Bienne.
Four years later, in 1914, Kew Observatory in Great Britain awarded a Rolex wristwatch a class “A” precision certificate, a distinction which until that point in time had been reserved exclusively for marine chronometers. From that date forward, the Rolex wristwatch was synonymous with precision.
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