THE ORIGINS
SIR MALCOLM CAMPBELL
As early as the 1930s, Rolex was already producing its first chronographs. In 1935, while automobile technology was still in its early stages, British daredevil Sir Malcolm Campbell, with a Rolex on his wrist, set the world land speed record and entered history by exceeding 300 miles (484 kilometres) per hour in his famous “Bluebird”. An extraordinary achievement for the times!
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