At the heart of Rolex - Rolex Timeless Luxury Watches
Penetrate the heart of Rolex luxury watch-making to find out more about its origins and know-how. Discover Rolex luxury watches on the Official Website.
The Rolex Way

The Rolex Way

An introduction to the Rolex philosophy

The Rolex Way
ro • lex
  1. A way of doing things unlike any other.
  2. The way we make watches, the only thing we will ever make.
  3. ‘Precise’ is too imprecise for our attention to detail.
  4. ‘Tradition’ is too conventional for the innovation we undertake.
  5. We sculpt, paint and explore. But sculptors, painters and explorers we are not.
  6. There is no word for what we do.
  7. There is only a way.
  8. The Rolex Way.

ROLEX–MADE IN SWITZERLAND

CONCEIVED, DESIGNED, MANUFACTURED AND TESTED BY ROLEX IN SWITZERLAND

ROLEX–MADE IN SWITZERLAND

ROLEX–MADE IN SWITZERLAND

About Rolex

Tested to Extremes

LIVING UP TO THE HIGHEST STANDARDS

Tested to Extremes

Tested to Extremes

About Rolex

Rolex Watchmaking

AT THE HEART OF ROLEX

Rolex Watchmaking

Rolex Watchmaking

About Rolex

ROLEX HISTORY

A CENTURY OF INNOVATION

ROLEX HISTORY

ROLEX HISTORY

About Rolex